Monarch designed and built out its pricing structure with the intention to better support cannabis operators at all stages and of all sizes. From burgeoning single-state brands to established legacy MSOs, the end goal was to provide fast-acting inputs that can help cushion end product margins…not compress them.
Things we considered:
- Realistic MOQs should help brands go to market without ballooning COGs for fast-acting products.
- Volume pricing tiers should drive sizable savings that actually help absorb cost burden for any operator.
- Sensible pricing models should protect profitability as brands and their products scale (in-state/out-of-state).
- Always keep value per unit top of mind so operators can retain more and lose less.
- Enable long-term growth. Don’t just tee up flash-in-the-pan, one-and-done launches that fizzle out.
At the end of the day, pricing should be a growth lever and not a bottleneck. We’d love to hear from industry operators and brand builders: what’s the one pricing challenge that most affects your margins today? AND what’s one thing suppliers could do differently to better support your growth? Drop us a line!
